Online-Marketing for China is different from Europe


Chinese Search Engines Baidu, 360 Search and Sougou

Chinese Search Engines

While in USA and in Europe Google, Bing and Yahoo are the market leaders in online internet search, none of those three is commonly used in mainland China.

In 中国 (Zhōngguó) your audience uses 百度 (Bǎidù) with a market share of 86.7%, 360搜索 (360 Sōusuǒ) with a market share of 8.8% (it is said to be 20% in southern China) and 搜狗 (Sōugǒu) with 2% of search market share.

These Chinese Search Engines are much better in understanding the needs of a Chinese user and they are better in interpreting the Chinese language than the western search engines are. Therefor it is necessary to understand how they are working in order to optimize your website for the Chinese search market.

Marketing with Chinese Social Media Networks

There are more than 400 Million Chinese mobile Social Media users in China. That is four times more Chinese mobile Social Media users than there are people (of any age) living in Germany or about half as many as there are people living in Europe. While SEO for China maybe a longterm strategy, Social Media Marketing might be a chance for faster success as well.

In mainland China you will not be able to work with your already proven facebook, twitter or pinterest strategies. You will have to start all over and plan new strategies for all Chinese social network services:

    Weixin (WeChat), Renren, Tencent QQ, QZone, Sina Weibo, Pengyou, Kaixin001, Douban, ...

Chinese Social Media Networks WeChat, Tencent QQ, Sina Weibo
Chinese E-Commerce Taobao Tmall Amazon

Ecommerce in China

If yo want to make Ecommerce Business in China, an own website with onlineshop is not enough. You will need to sell on the biggest online marketplaces like Taobao, Tmall and Amazon-China as well.

But just registering an account and setting up your products will not be enough. You need to take care of duplicate content issues that could harm your ranking on the chinese shopping websites as well as your organic rankings on Baidu.

Our task will be to assist you with your organic rankings on Taobao, Tmall and Amazon as well as to secure your organic search rankings on Baidu.

The Great Chinese Firewall?

There are a lot of rumors about the so called Great Chinese Firewall. It is true there is censorship in China, as is in all the other countries in the world.

In Germany websites that are glorifying Neonazism are banned from the German internet while they can be accessed in other countries. This kind of censorship is legal and good for the society as they help keep the internet environment clean of ideas that would endanger the society we live in.

This is true for every country in the world - and it is true for China as well. The technical ways China has chosen to achieve this healthy online environment is commonly called the Great Chinese Firewall. A tribute to the Great Wall of China, one the seven world wonders, which was built to keep aggressors outside.

However, the technologies chosen lead to a decreased speed of many foreign hosted websites and even some websites being blocked because they are hosted on servers or IP-ranges that are known to serve websites not allowed to be visited in China.

We trust our clients not to provide harmful content to the people of China. Therefor we are happy to help you get your website being served fast and reliable in Mainland China, which is an essential key factor in ranking high on Baidu, 360 search and Sougou.

the Great Chinese Firewall